A WhatsApp AI agent for online course creators, cohort coaches and membership owners: answer pre-sales questions, support enrolment and payment, and run a student help desk from your own content
A launch turns a creator's inbox into a help desk: is this for beginners, how long is it, is there a payment plan, what is the refund policy, I paid and cannot log in, where is the Zoom link. Every unanswered pre-sales question is a lost enrolment, and every unanswered access question is a refund request waiting to happen.
Quick answer
Give a WhatsApp AI agent your course or membership details (who it is for, curriculum outline, format, time commitment, price and payment plans, refund policy, start dates), your enrolment and login instructions, and a student FAQ (access, schedule, recordings, certificates, community rules), and it answers pre-sales questions in seconds in the prospect's language, fixes the common access problems with your instructions, books discovery calls, and hands over learning questions, refund decisions and anything personal. ReplyKit runs this on WhatsApp and as a widget on your sales page from $29 a month.
Pre-sales: the questions that decide enrolment
- Fit. "Is this for me if I...?" Answered from a who-it-is-for and who-it-is-not-for note; the honesty converts better than hype.
- Content and format. Modules, live sessions, recordings, duration, hours per week.
- Price and plans. Full price, instalments, currency, taxes, team or student discounts.
- Refund and guarantee. Quoted in your exact words.
- Dates. Next cohort start, enrolment deadline, time zone of live sessions; see multiple time zones.
- Outcomes. Only claims you can stand behind; the agent will repeat what you write.
The same agent sits on your sales page as a website assistant, so the question asked on the page and the one asked on WhatsApp get the same answer; see adding the assistant to your site.
The student help desk
- Access: how to log in, reset a password, which email was used, where the course lives. The agent walks through your instructions and hands over if they fail.
- Schedule: next live session, time in the student's zone, the link, where recordings appear.
- Logistics: certificates, invoices, pausing a membership, changing a payment method.
- Community: rules and how to post; moderation stays with you.
- Learning questions: the agent does not teach the course. It records the question and hands over, or points to the lesson that covers it if your FAQ maps topics to lessons.
Launch week
Volume spikes for a few days, often with hundreds of near-identical questions. The agent answers all of them from one FAQ; a single paired number handles 200 replies a day, so a big launch uses two or three numbers on the Growth plan, or leans on the website assistant, which has its own daily cap per assistant. Watch the unanswered-questions list each evening during launch and add answers; by day three the agent handles nearly everything. Payment collection is in taking payments on WhatsApp for the manual route, or link your checkout page.
What the creator keeps
What stays with a person:
- Teaching and feedback on student work.
- Refund decisions and exceptions to the policy.
- Discovery calls and high-ticket sales conversations.
- Community moderation and anything personal a student shares.
- Technical failures your instructions do not fix.
Everything else, which is most of the volume, the agent handles, and when it is unsure it says so and offers a human rather than guessing; see why the agent says it is not sure.
One honest note before the setup. ReplyKit connects to your number by QR pairing, the same linked-device mechanism as WhatsApp Web. It is live in minutes and needs no Meta approval, but Meta does not sanction automation this way, so a number can be restricted. We enforce limits of 30 replies an hour and 200 a day per number with a warm-up ramp for new numbers, reply to inbound messages only, and recommend a dedicated number rather than your main line. The full picture is in our ban guide.
Starter at $29 a month covers one number, one agent, one website assistant and 1,000 AI replies; Growth at $49 adds two more numbers, five agents and follow-up nudges; the 7-day free trial needs no card. Replies you receive and messages you send yourself are free; only the agent's own messages count. Pricing is in USD and the service works in any country where WhatsApp does. What it costs in practice.
Frequently asked questions
Can the agent answer pre-sales questions on my sales page too?
Yes. The same knowledge runs as a website assistant with one line of code, and as the WhatsApp agent.
Will it teach the course content?
No. It handles pre-sales and logistics. Learning questions are handed to you or pointed to the lesson if you map topics to lessons.
Can it help students who cannot log in?
It walks through your access instructions and hands over if they fail.
Does it handle payment plans and refunds?
It explains your plans and policy in your words. Refund decisions and exceptions are yours.
Can it handle launch volume?
Each WhatsApp number answers up to 200 replies a day; use extra numbers on Growth or the website assistant for a big launch.
Every pre-sales question answered before the cart closes
Course FAQ, enrolment help and a student help desk, on WhatsApp and your sales page. 7-day free trial, no card.
Sources and further reading
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
- WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow
- ReplyKit, Will WhatsApp ban my number for automation? · our own account of the risk and the limits we enforce
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for running a small business, not legal, financial or regulatory advice.