Copy-and-paste WhatsApp templates for course creators and educators: pre-sale questions, enrolment and payment, access and login help, lesson support, progress nudges, cohort reminders, refund policy replies and launch-day messages
A course business lives or dies on two conversations: the pre-sale "is this for me" and the post-sale "I can't log in". Both arrive at all hours from every time zone. These templates answer both in seconds, and cover the reminders, nudges and launch messages in between.
Quick answer
Templates for the course journey: an is-this-for-me reply with honest fit criteria, enrolment and payment confirmation, access instructions and login troubleshooting, a lesson-question reply that respects your support policy, progress nudges, live-session reminders with the link, refund policy replies, waitlist confirmation and launch-day announcement. The agent handles pre-sale questions, access help, reminders and policy replies from your knowledge; grading, personal feedback and refund decisions stay with you. ReplyKit answers in the student's language at any hour.
Pre-sale
Is this for me
Good question. {Course} is for {who it's for} who want {outcome}. It's a great fit if {criteria}; it's probably not the right one if {anti-criteria}, and I'd rather tell you that now. Which sounds more like you?
Format and time
It's {format: self-paced / cohort / hybrid}, {length}, about {hours} a week. {Live sessions on {day} at {time} ({zone}), recorded if you miss one.} Lifetime access to {materials}.
Price and payment
The course is {price} ({currency}), or {instalments}. Enrol here: {link}. Pay by {methods}. You'll get access within {time} of payment.
Enrolment confirmed
You're in, {name}! 🎉 Access details are on their way to {email} (check spam if it's not there in 10 minutes). Start with {first module}. The community / Q&A is at {link}. Any trouble, reply here.
The business setup is in online course creators.
Access and support
Can't log in
Let's sort it. Please try: reset your password at {link} using the email you paid with ({email on file}); check spam for the reset email; try a different browser. If it still fails, send me a screenshot and a person will fix it within {time}.
Lesson question (policy: community)
Great question. Lesson questions go in the community at {link}, where {instructor} answers {days} and other students chip in; it helps everyone. I can help with access and admin here any time.
Lesson question (policy: direct)
Noted, thanks. {Instructor} answers lesson questions personally and will reply here {within one business day}. In the meantime, lesson {n} covers something similar: {link}.
Progress nudge
Hi {name}, you're {percent} through {course} and the next module ({name}) is the one most people say made it click. Got 30 minutes this week?
Live session reminder
Live session tomorrow at {time} ({zone}): {topic}. Join here: {link}. Can't make it? It'll be recorded and posted within 24 hours.
Refunds, waitlists and launches
Refund policy reply
Our refund policy: {e.g. full refund within 14 days if you've completed less than 20 percent of the course}. If that applies to you, reply with your order email and a person will process it within {time}. If not, tell me what's not working and let's see if we can fix it.
Waitlist confirmation
You're on the waitlist for {course}, {name}. Enrolment opens {date}; waitlisters get {benefit} and first access. Reply YES to be messaged the moment it opens.
Launch day
Enrolment for {course} is open! {One line of what it is.} Waitlist price {price} until {date}, then {regular price}. Enrol here: {link}. Questions? Reply here and I'll answer right away.
The launch flow and the consent it needs are in running a pre-launch waitlist; the policy wording in a policy the agent can quote.
Frequently asked questions
Can the agent answer "is this course right for me"?
Yes, with honest fit and anti-fit criteria you write. It should tell people when it is not for them.
Can it fix login problems?
It walks through the standard steps and hands over with a screenshot if they fail.
Should the agent answer lesson questions?
Follow your support policy: route to the community or to the instructor. The agent explains the route.
Can it send the launch message?
No. A person sends it to the waitlist from quick replies; the agent answers the flood of questions that follows.
Pre-sale answered, access fixed, students reminded
Your course knowledge on WhatsApp in any language, at any hour. 7-day free trial, no card.
Sources and further reading
- WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for running a small business, not legal, financial or regulatory advice.