DoubleTick pricing in 2026: every plan by billing period, the AI add-on, and what a year really costs

DoubleTick's pricing page shows its plans without numbers until the price data loads for your country, and the cheapest monthly figure only applies if you pay a year upfront. This guide, for teams in India and the Gulf weighing DoubleTick, lists every price we found in October 2026, explains the AI add-on, and works out two real bills.

By Ritchie, ReplyKit · Published 25 October 2026 · 7 min read

How much does DoubleTick cost?

DoubleTick has three plans: Starter, Pro and Enterprise. Starter is ₹3,000 a month and Pro ₹4,200 a month in India on yearly billing, rising to ₹3,500 and ₹5,200 a month if you pay quarterly. Enterprise is quoted. Prices change with your country and the billing period you choose.

Prices as returned by DoubleTick's own pricing data for India, the UAE and other countries (US dollars), checked October 2026, before taxes. Each plan includes one WhatsApp Business Account number. The public page shows quarterly, six-month and yearly options; it does not show a month-to-month price.

What does the DoubleTick AI agent cost?

AI agents are not part of Starter. On Pro they are an add-on: ₹3,500 a month on yearly or six-month billing (₹42,000 a year), ₹4,000 a month on quarterly, or $90 a month in US dollars. The add-on includes 3,500 AI credits each month.

So one AI text reply uses one credit and one minute of AI voice uses ten. DoubleTick's page does not list the wallet top-up rate, so ask for it if you expect to go past 3,500 replies a month. The knowledge base limit is measured by the total size of the documents, FAQs and web pages you upload.

What does each DoubleTick plan include?

Starter is a team inbox with broadcasts. Pro adds the automation, integrations and AI eligibility most growing teams want. These are the differences that change the decision, from DoubleTick's plan comparison.

All plans include the API and webhooks, mobile and web apps, and 24x7 chat support. DoubleTick's FAQ says it helps with green tick verification and Facebook business verification during onboarding, and that it accepts cards, UPI, net banking and bank transfers.

What does Meta charge on top of DoubleTick?

DoubleTick runs on the official WhatsApp Business API, so Meta's per-message fees apply on top of the plan. DoubleTick links to a country-wise list of these charges and does not state a markup on its pricing page; ask for the rate card for your country before you buy.

Meta's list rates for recipients in India, as republished in Twilio's WhatsApp calculator in October 2026, are about $0.0118 per marketing message and $0.0014 per utility, authentication or service message. In the UAE they are $0.0576 and $0.0157. The first 1,000 service replies per number each month are free of Meta's fee; Meta started charging beyond that on 1 October 2026. For how the categories work, read WhatsApp Business API pricing explained.

A year of DoubleTick for two businesses

Hypothetical businesses, using DoubleTick's yearly prices and Meta's list rates. Meta fees are shown in US dollars because that is how we could verify them; Indian accounts are billed in rupees at Meta's INR rates.

A jewellery shop in Jaipur on Starter

• DoubleTick Starter, yearly: ₹36,000 upfront, ₹3,000 a month.
• 4,000 marketing broadcasts a month: 4,000 x $0.0118 = $47.20.
• 2,500 service replies: 1,500 above the free tier x $0.0014 = $2.10.
• Monthly total: ₹3,000 plus about $49 in Meta fees. No AI: staff answer every chat.

A two-branch clinic in Dubai on Pro with AI

• DoubleTick Pro, yearly: AED 960 a month. AI add-on, yearly: AED 320 a month. Together AED 15,360 upfront.
• 4,000 service replies: 3,000 above the free tier x $0.0157 = $47.10.
• 1,000 appointment reminders as utility templates: 1,000 x $0.0157 = $15.70.
• Monthly total: AED 1,280 plus about $63 in Meta fees, with up to 3,500 AI replies included.

The Dubai figure shows how service fees changed the maths in October 2026: replies that used to be free now cost more than the reminders.

Is DoubleTick worth the price?

DoubleTick is good value for Indian and Gulf businesses that broadcast heavily, want a mobile-friendly team inbox on the official API, and can pay a year upfront. It is expensive for a small team that mostly answers enquiries, because the cheapest route to an AI agent is Pro plus the add-on.

What else should you price against DoubleTick?

We make ReplyKit, which competes with DoubleTick for some businesses, so read this section with that in mind.

• Other Indian API inboxes: see AiSensy vs DoubleTick, Interakt vs DoubleTick and our DoubleTick alternatives roundup.
• A developer API: if you have engineers, Gupshup's per-message pricing has no monthly fee.
• ReplyKit: an AI agent that answers WhatsApp and your website, qualifies leads and books appointments, at $29, $49 or $99 a month with AI replies included and no Meta fees. It connects by Quick Connect, a QR scan that links your number as a device. That is unofficial, not the WhatsApp Business API, and not sanctioned by Meta, so a number can be restricted; read will WhatsApp ban my number? first and use a dedicated number. It does not do broadcasts or groups, so it cannot replace DoubleTick for the Jaipur shop. For an enquiry-led business like the Dubai clinic it may fit; you can try it free for 7 days or compare the three plans.

Frequently asked questions

ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. Prices for other vendors are taken from their public pricing pages as checked in October 2026 and may change. This article is general guidance, not financial advice.