ReplyKit vs DoubleTick: a flat-price AI agent for inbound chats, or a WhatsApp API suite for teams and broadcasts?
DoubleTick is an official WhatsApp Business API platform built for sales and support teams: shared inbox, broadcasts, catalogues, integrations and, on its Pro plan, AI agents. ReplyKit is an AI agent that answers and books on your existing number at a flat price. This page puts DoubleTick's current plans next to ours and shows which one fits which business.
Quick answer
Choose DoubleTick if you need broadcasts, a team inbox on the official API, a green tick, and integrations such as Shopify or Zoho, and can budget from $170 a month billed yearly plus Meta's charges. Choose ReplyKit if you mainly need inbound questions answered and appointments booked by AI, at $29 to $99 a month with no Meta fees, accepting an unofficial connection.
What is the difference between ReplyKit and DoubleTick?
DoubleTick is built to run a WhatsApp team on the official API; ReplyKit is built to answer customers for you. DoubleTick's core is a shared inbox for several agents, bulk broadcasts, catalogues and integrations, with AI agents added on its Pro + AI plan. ReplyKit's core is an AI agent that replies from your own content, qualifies the lead, books the appointment and hands over to a person when needed.
The other big difference is how each connects. DoubleTick uses the official WhatsApp Business API, sanctioned by Meta, with Meta's per-message charges on top. ReplyKit's Quick Connect is an unofficial QR pairing of your existing number as a linked device: no Meta fees and two minutes to set up, but not sanctioned by Meta, and a number can be restricted. We make ReplyKit, so weigh our view accordingly; we have tried to be specific about where DoubleTick is the better tool.
How do DoubleTick's plans compare with ReplyKit's?
DoubleTick bills quarterly or yearly, has no free trial, and adds Meta's charges per message. ReplyKit bills monthly or yearly, includes AI on every plan and has a 7-day free trial. DoubleTick's prices below were shown to us in US dollars on its pricing page in October 2026; they may display differently in your country.
| Plan | Price (checked October 2026) | AI | Team |
|---|---|---|---|
| DoubleTick Starter | $170 a month billed yearly ($2,039), or $190 a month billed quarterly ($570) | No AI agents | 5 inbox agents included |
| DoubleTick Pro + AI | $308 a month billed yearly ($3,694), or $384 a month billed quarterly ($1,152) | Up to 10 AI agents, 3,500 AI credits a month, 50 MB knowledge base, up to 350 AI voice minutes | 10 inbox agents included |
| DoubleTick Enterprise + AI | Custom | Up to 50 AI agents, 20,000 AI credits a month, 100 MB knowledge base | Custom |
| ReplyKit Starter | $29 a month | 1,000 AI replies, 1 agent, 1 website assistant | 1 WhatsApp number, shared inbox |
| ReplyKit Growth | $49 a month | 5,000 AI replies, 5 agents, 5 website assistants, follow-up nudges | 3 WhatsApp numbers |
| ReplyKit Pro | $99 a month | 20,000 AI replies, unlimited agents and website assistants | 15 WhatsApp numbers, onboarding call |
On top of DoubleTick's plan you pay Meta's per-message charges for the countries you message; DoubleTick links to a country-by-country cost page. When DoubleTick's included AI credits run out, its agents keep working and draw from a prepaid wallet whose top-ups never expire. ReplyKit's extra replies are $10 per 1,000 and also never expire; ReplyKit annual billing gives two months free.
Feature by feature: which jobs does each tool do?
| Job | DoubleTick | ReplyKit |
|---|---|---|
| Connection | Official WhatsApp Business API | Unofficial QR pairing (Quick Connect) |
| Meta per-message fees | Yes, by country | None |
| Bulk broadcasts and segments | Yes, core feature | No; replies only |
| AI answers from your knowledge | Pro + AI and Enterprise | Every plan |
| Appointment booking | Via bots, flows or integrations | Built in: real open slots, double-booking protection, reminder about 24 hours before, .ics export |
| Lead qualification and scoring | AI agents can qualify leads and update records | Name, need, budget, timing captured; hot, warm, cold pipeline |
| Website chat | Not the focus | Website assistant with one line of code |
| Team inbox and assignment | Yes, with roles, auto-assignment on Pro | Shared inbox, one-click takeover |
| Integrations | Shopify and Google Sheets on Pro; Zoho, HubSpot, Zapier, Salesforce and others as add-ons; APIs and webhooks | CSV export only; no Zapier, webhooks or native CRM integrations |
| WhatsApp groups and calls | Add-ons | Not supported |
| Green tick | Verification help as an add-on | Not available |
| Free trial | No; book a demo | 7 days, 300 replies, no credit card |
| Risk to the number | Sanctioned route | A number can be restricted |
What does a month cost on each, for two typical businesses?
Both examples are hypothetical and use Meta's USD rates for India from 1 October 2026 ($0.0118 per marketing message, $0.0014 per utility or service message after 1,000 free service messages per number).
Physiotherapy clinic, 2 staff
About 2,500 enquiries answered by AI and 400 reminders a month. No promotions.
DoubleTick: AI needs Pro + AI, $308 a month billed yearly, plus about $2.66 to Meta. Roughly $311 a month.
ReplyKit: Growth, $49 a month, no Meta charges. See what Growth includes.
Online fashion brand, 5 agents
Broadcasts to 20,000 opted-in customers a month plus a busy team inbox.
DoubleTick: Starter, $170 a month billed yearly, plus about $236 in Meta marketing charges. Roughly $406 a month, and it does the job.
ReplyKit: cannot send the broadcasts. Not the right tool.
The pattern holds beyond these two: if broadcasts and a multi-agent team are the job, DoubleTick earns its price. If answering and booking are the job, you would be paying for a team suite to get an AI receptionist. The cost guide explains the parts of a WhatsApp bill in more depth.
What does DoubleTick do better than ReplyKit?
- Broadcasts and campaigns. Segments, bulk sends, broadcast analytics and retargeting on Pro, all on the sanctioned API. ReplyKit does none of this.
- Running a team. Agent roles and permissions, automatic assignment and reporting suit a sales floor of five to fifty people.
- Integrations. Shopify and Google Sheets on Pro, a long list of add-on integrations such as Zoho CRM, HubSpot, Tally and Zapier, plus APIs and webhooks. ReplyKit only exports CSV.
- Calls and groups. WhatsApp calls, groups and AI voice calls are available as plan features or add-ons. ReplyKit does not do calls or groups.
- No platform risk. The official API is sanctioned by Meta, and DoubleTick helps with green tick verification as an add-on.
- Support. 24x7 chat support on every plan, a shared account manager on Pro and a dedicated one on Enterprise.
What does ReplyKit do better than DoubleTick?
- AI on every plan, at a fraction of the price. ReplyKit's cheapest plan includes 1,000 AI replies for $29; DoubleTick's AI starts with Pro + AI.
- Booking built in. The agent offers real open slots from your hours, books them without double-booking and sends a reminder about 24 hours before. See how that works.
- Answers only from your knowledge, then learns. If the answer is not in your content, it says so and escalates instead of guessing, and the question lands in a list so you can teach it once. That is the teach loop.
- Website chat included. One line of code adds a website assistant with its own instructions.
- Setup in about 15 minutes, with a free trial. No business verification, no template approvals, no sales call, and no Meta fees.
The trade-off is the connection. Quick Connect is not the API and is not sanctioned by Meta. You see one plain notice before connecting and pressing Connect accepts section 3 of our Terms; we cap replies (by default 30 an hour and 200 a day, with a warm-up) and recommend a dedicated number. Our API versus QR pairing guide sets out both routes.
Which should you pick, DoubleTick or ReplyKit?
| If this describes you | Pick |
|---|---|
| You send promotions or catalogues to opted-in lists every week | DoubleTick |
| Five or more people answer WhatsApp and need assignment and reporting | DoubleTick |
| You need Shopify, Zoho or HubSpot connected, or a green tick | DoubleTick |
| You mostly answer enquiries and book appointments, with one to three people | ReplyKit |
| You want AI handling chats at night without a $300-a-month plan | ReplyKit |
| You also want the same agent on your website | ReplyKit |
| You cannot accept any risk to your WhatsApp number | DoubleTick, or any official API provider |
If you are still unsure, try ReplyKit on a dedicated number for a week: start the 7-day free trial with 300 replies and no credit card. If it turns out you need broadcasts, our DoubleTick alternatives page lists other API platforms too.
Frequently asked questions
How much does DoubleTick cost?
On its pricing page in October 2026, DoubleTick showed Starter at $170 a month billed yearly or $190 billed quarterly, and Pro + AI at $308 a month billed yearly or $384 billed quarterly, with Enterprise on custom pricing. Meta's per-message charges are extra and vary by country.
Does DoubleTick have a free trial?
No. DoubleTick's pricing page says it does not offer a free trial and invites you to book a demo instead. ReplyKit has a 7-day free trial with 300 AI replies and no credit card.
Is DoubleTick an official WhatsApp Business API provider?
Yes. DoubleTick works on the official WhatsApp Business API, which is sanctioned by Meta, and it offers help with green tick verification as an add-on. ReplyKit connects by unofficial QR pairing instead.
Does DoubleTick include AI?
AI agents are included on the Pro + AI plan (up to 10 agents and 3,500 AI credits a month) and on Enterprise. The Starter plan does not include AI agents. Extra AI usage draws from a prepaid wallet.
Can ReplyKit send broadcasts like DoubleTick?
No. ReplyKit only replies to people who message you. It does not send broadcasts, bulk messages or scheduled outbound campaigns, so if campaigns are central to your sales, DoubleTick or another API platform is the better fit.
Which is cheaper, ReplyKit or DoubleTick?
For answering and booking with AI, ReplyKit is cheaper: $29 to $99 a month with AI included and no Meta fees, against $308 a month or more for DoubleTick's AI plan plus Meta's charges. For broadcasts, the comparison does not apply because ReplyKit does not send them.
See if an AI agent covers your WhatsApp before you buy a suite
Answers from your own content, bookings in the chat, flat price, no Meta fees. 7-day free trial, no credit card needed.
Sources and further reading
- DoubleTick pricing · Starter, Pro + AI and Enterprise plans, AI credits, add-ons, no free trial, checked October 2026
- Meta for Developers, Pricing on the WhatsApp Business Platform · India USD rates effective 1 October 2026 used in the worked bills; free service tier
- WhatsApp Help Center, About linked devices · linked devices; warning that unofficial apps may lead to a ban
ReplyKit is an independent product and is not affiliated with or endorsed by Meta, WhatsApp or DoubleTick. DoubleTick's prices and features are taken from its public pricing page as checked in October 2026 and may change or display differently by country. This comparison is general guidance.