AiSensy vs Interakt: which is cheaper for an Indian business on WhatsApp?

AiSensy and Interakt are the two names most Indian small businesses shortlist for the WhatsApp Business API. Both are priced in rupees, both run campaigns, and both sell an AI add-on. This guide is for owners who want the real monthly number: plan prices, how much each marks up Meta's message rates, and the volume at which the cheaper-looking plan stops being cheaper.

By Ritchie, ReplyKit · Published 25 October 2026 · 7 min read

AiSensy vs Interakt: head-to-head scorecard

Interakt is the better tool for selling inside WhatsApp; AiSensy is the better tool for cheap, fast broadcasting. Here is how they compare on the points that usually decide it, from each vendor's pricing pages in October 2026.

What do AiSensy and Interakt cost in rupees?

Both show rupee prices to Indian businesses, before 18% GST. AiSensy saves 5% quarterly and 10% yearly; Interakt saves 8% quarterly and 20% yearly.

AiSensy also sells an Unlimited plan at ₹45,000 a month for up to 200 agents, and Interakt an Enterprise plan on request with no markup on message charges. Full detail is in our AiSensy pricing guide and Interakt pricing guide.

How much does each mark up Meta's message rates?

Both charge more per message than Meta's list price, which is normal for providers. AiSensy's margin is about 26% on every category; Interakt's is about 10% to 12% on marketing and service, but higher on utility.

Meta's rates are from its rupee rate card effective 1 October 2026. The utility row matters more than it used to: since that date, utility templates are charged even inside the 24-hour window, so every order confirmation and shipping update is a paid message on both tools. A store sending many order updates should notice that Interakt's utility rate on Starter is the highest in the table.

At what volume does Interakt become cheaper?

Compare AiSensy Basic (₹1,500) with Interakt Growth (₹2,499). Interakt costs ₹999 more in plan fee but saves ₹0.132 on every marketing message. ₹999 divided by ₹0.132 is about 7,570 messages. So:

• Under about 7,500 marketing messages a month, AiSensy Basic is usually cheaper in total.
• Above about 7,500, Interakt Growth is usually cheaper, and the gap widens with every campaign.

Service and utility messages shift that point a little either way: AiSensy is ₹0.017 dearer per billable service message and ₹0.005 cheaper per utility message than Interakt Growth. For most stores, marketing volume dominates.

What does a Surat saree seller pay on each?

A hypothetical saree seller in Surat has four staff on WhatsApp, shares a catalog with customers and sends campaigns to opted-in buyers. A typical month: 6,000 marketing messages, 2,000 order and shipping updates (utility), and 2,500 service replies, of which 1,500 are billable. Monthly billing, before GST.

Without catalog features, AiSensy Basic is about ₹190 cheaper this month. Once the seller needs catalog and cart flows, Interakt Growth is cheaper by over ₹2,300, because AiSensy sells those as a separate add-on. Double the campaigns to 12,000 messages and Interakt Growth leads even against plain AiSensy Basic: ₹14,487 against ₹15,087.50. Our ecommerce message templates can help keep marketing sends purposeful, which cuts both bills.

How do the AI add-ons compare?

AiSensy's AI agent is the cheaper way to add AI at modest volume. It costs ₹1,350 a month (₹1,215 yearly) with 1,000 AI messages, plus 500 free for testing, and works on any paid plan. Interakt's WhatsApp AI Agents need Growth or Advanced; the rupee card shows ₹2,499 a month with 100 free AI messages, then $0.011 per AI message, and the dollar card shows $74.99 a month, so ask which applies to you.

At 1,000 AI replies a month, AiSensy's add-on is ₹1,350 while Interakt's rupee card would be ₹2,499 plus about 900 × $0.011, roughly $10 more. On both, AI replies are also WhatsApp service messages, charged at each tool's service rate after the free 1,000.

Free plan or free trial: which helps more?

AiSensy's Free Forever plan gives you the official API, a live chat inbox, ₹50 of conversation credit and the Click-to-WhatsApp ads manager, but no broadcasting. It is a good way to get your number approved and test inbound chats without paying. Interakt offers a free trial on every plan; its pricing page does not state the length. If you want to test campaigns before paying, ask Interakt for the trial terms; on AiSensy you need a paid plan to send a broadcast.

Which one should you pick?

• Pick AiSensy if you send fewer than about 7,500 campaign messages a month, want a free plan to start, run Click-to-WhatsApp ads, or want an AI agent cheaply.
• Pick Interakt if you sell from a catalog or Shopify store, have more than six people on WhatsApp, or send large campaigns where its lower marketing rate adds up.

Also considering a sales-team tool? See Interakt vs DoubleTick or AiSensy vs Gallabox. For local consent rules, see our India guide.

A note on ReplyKit for enquiry-led businesses

We make ReplyKit, so read this as our view. If your business sends campaigns, choose AiSensy or Interakt: ReplyKit does not send broadcasts or bulk messages at all. If your WhatsApp is mostly customers asking questions and booking, ReplyKit answers them from your own content, replying in the customer's language (30+ supported), from $29 a month with AI included and no per-message charges. It connects by QR code as a linked device, which is unofficial and not sanctioned by Meta, so a number can be restricted; use a dedicated number. See the plans or try it free for 7 days with no card.

Frequently asked questions

ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. Prices for other vendors are taken from their public pricing pages as checked in October 2026 and may change. This article is general guidance, not financial advice.