A WhatsApp AI agent for property developers and new launch sales teams: answer project questions from the brochure, register interest, and book gallery visits across a launch weekend
A launch weekend produces more enquiries in two days than the sales team can answer in two weeks. Most ask the same things the brochure already says: unit sizes, indicative price, facilities, nearest MRT, maintenance fee, when is completion. Answering those by hand means the genuinely hot buyers wait behind them.
Quick answer
Give a WhatsApp AI agent the project brochure, price range by unit type, facilities, location and transport notes, financing and booking fee rules, and the sales gallery hours, and it answers every brochure question in seconds, registers the buyer's name, unit type of interest and budget, books a gallery appointment into a real slot, and hands over to a consultant when the buyer is ready to talk numbers. ReplyKit runs this on several numbers at once on the Growth and Pro plans, with the lead list exportable to your CRM.
Turning the brochure into answers
Upload the e-brochure PDF and the price list, then add a plain note for what buyers actually ask: indicative price range per unit type, maintenance fee per square foot, booking fee and what it covers, expected completion, loan margin guidance in general terms, and the gallery address with parking. Keep claims to what is in the approved marketing material, since property advertising is regulated and the agent will quote exactly what you give it. See how agents read PDF price lists for what converts well from a brochure.
Registration, appointments and routing
- The agent answers the question, then asks which unit type interests the buyer, their rough budget, and whether they are buying to stay or invest.
- It offers gallery appointment slots and books one, with a reminder the day before, which cuts no-shows on a busy weekend.
- The lead lands in the CRM with unit type, budget and stage, and the team assigns it to a consultant. For a strict rotation, each consultant can have their own number on the Pro plan.
- Buyers who ask about discounts, rebates, bumiputera quota or specific unit availability are handed over immediately with the details gathered; those are consultant conversations.
- A weekly CSV export feeds the developer's main CRM; see the CRM guide.
Launch volume and the per-number limits
Each paired number is capped at 200 replies a day and 30 an hour, with a warm-up ramp for new numbers. A launch weekend needs several numbers, paired two weeks ahead so they are past the warm-up: the Growth plan allows three and Pro fifteen. Put a different number on each advertising channel (Facebook ads, property portals, billboard) and the lead list tells you which channel paid. The limits exist because ReplyKit pairs by QR code rather than the official API, which is explained honestly in our ban guide; for a developer that means dedicated launch numbers, never a consultant's personal line.
Keeping it compliant
- Only approved marketing claims in the knowledge base; no "guaranteed rental" or appreciation promises unless they are in approved material.
- Indicative prices labelled as such, with the date.
- A privacy line in the first reply: what you collect and that a consultant will follow up.
- Opt-out honoured automatically; the agent never sends campaigns, only replies and reminders.
- Hand-over for anything that is a negotiation or a legal question.
Starter at $29 a month covers one number, one agent and 1,000 replies; Growth at $49 adds two more numbers, five agents and follow-up nudges; the 7-day free trial needs no card. Replies you receive and messages you send yourself are free; only the agent's own messages count. What it costs in practice.
Frequently asked questions
Can the agent answer from the brochure?
Yes. Upload the PDF and add a plain note for prices, fees and completion; it quotes exactly what you give it.
How many numbers do I need for a launch?
Each number answers up to 200 replies a day. Growth allows three numbers, Pro fifteen. Pair them two weeks ahead so they are past the warm-up.
Can it book gallery appointments?
Yes, into real slots you define, with a reminder the day before.
Does it route leads to consultants?
Leads land in the CRM with unit type and budget; you assign them, or give each consultant a number on the Pro plan.
Will it discuss discounts or quotas?
No. Those are handed to a consultant with the details already collected.
Every launch enquiry answered, every buyer registered
Brochure answers, interest captured, gallery visits booked, across several numbers. 7-day free trial, no card.
Sources and further reading
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
- WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow
- ReplyKit, Will WhatsApp ban my number for automation? · our own account of the risk and the limits we enforce
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for running a small business, not legal, financial or regulatory advice.