ReplyKit vs HubSpot's WhatsApp integration: WhatsApp inside a big CRM on Professional tiers, against a WhatsApp-first AI agent with a small CRM built in
HubSpot is a CRM first, and its WhatsApp integration is a way to log conversations against contacts and reply from the CRM, available on Professional tiers. ReplyKit is an AI agent first, with a small CRM attached. A business that already runs HubSpot is asking a different question from one that just wants its WhatsApp answered.
Quick answer
Choose HubSpot's WhatsApp integration if you already run HubSpot Professional (Sales or Service Hub about $90 per user a month, or Marketing Hub Professional about $890 a month) and want WhatsApp conversations logged on contact records with CRM workflows; note it connects one number per portal, does not do broadcast campaigns, and Meta's fees apply. Choose ReplyKit if you want an AI agent that answers, qualifies and books on WhatsApp with a lightweight CRM, from $29, and export leads to HubSpot if you use it. ReplyKit is $29, $49 or $99 a month with AI replies included (1,000, 5,000 or 20,000 a month), connected through Meta's official WhatsApp Business Platform with no pairing risk, a website assistant, booking, a CRM and inbox, and a 7-day free trial with no card. Meta's per-message fees apply only to reminder and follow-up templates sent outside the 24-hour window.
Side by side
Rival prices and features are as listed on the vendor's public pricing page when we checked in September 2026 and are summarised in US dollars; they change, so confirm on the vendor's page. ReplyKit's figures are current. We sell ReplyKit, and we have tried to say plainly where the other tool is the better choice.
| ReplyKit | HubSpot WhatsApp | |
|---|---|---|
| Built for | AI replies, booking and a small CRM on WhatsApp | Logging WhatsApp into a full CRM with workflows |
| Requires | A WhatsApp number and a Meta sign-in | HubSpot Professional or Enterprise tier |
| Price | $29, $49, $99 a month | Sales or Service Hub Professional about $90 per user a month; Marketing Hub Professional about $890 a month; Meta fees on top |
| AI replies | Included, from your knowledge | HubSpot's AI features vary by tier; WhatsApp replies are largely by people |
| Numbers | 1 to 15 by plan | One number per portal |
| Broadcasts | To opted-in contacts, approved templates (Growth and Pro) | No |
| CRM depth | Lead stages, notes, Won and Lost, CSV export | Full CRM: deals, pipelines, sequences, reporting |
| Booking | Into your slots with reminders | HubSpot meetings via links |
| Website assistant | Included | HubSpot chatflows on Professional |
| Number risk | Low; official platform | Low on the API |
Where HubSpot wins
- The CRM. Deals, pipelines, email sequences, reporting, and WhatsApp logged against all of it.
- Sales teams already in HubSpot who want one record per contact.
- Sanctioned API with no restriction risk.
- Marketing automation if you are on Marketing Hub.
Tier requirements and pricing are on HubSpot's pricing page; the WhatsApp integration is documented in HubSpot's knowledge base.
Where ReplyKit wins
- The AI answers. HubSpot logs the chat; a person still replies. ReplyKit replies in seconds from your knowledge and books.
- Price. $29 versus a Professional tier.
- Several numbers in one inbox.
- Owner setup in 15 minutes.
Where the connection matters: ReplyKit runs on Meta's official WhatsApp Business Platform, so there is no linked-device pairing and no restriction risk from automation. Meta's per-message fees apply only to reminder and follow-up templates sent outside the 24-hour window; replies to customers who message you carry no Meta fee inside it. The trade-offs are explained in why ReplyKit runs on the official platform.
ReplyKit plans: Starter $29 (1 number, 1 agent, 1 website assistant, 1,000 replies), Growth $49 (3 numbers, 5 agents, 5 website assistants, 5,000 replies, follow-up nudges), Pro $99 (15 numbers, unlimited agents, 20,000 replies). Extra replies are $10 per 1,000. AI is included, and Meta's message fees apply only to reminder and follow-up templates. Details in what it costs.
Working together
A business on HubSpot can run ReplyKit as the WhatsApp front line and move qualified leads into HubSpot by CSV export from the Leads page, or by a person creating the deal when a lead reaches Qualified. The agent's lead card carries the source, the qualifying answers and the transcript summary. The CRM pattern is in the WhatsApp CRM guide.
Who should choose which
- Already on HubSpot Professional with a sales team: HubSpot's integration, possibly with ReplyKit in front.
- Small business without a CRM: ReplyKit.
- Want AI to reply, not just log: ReplyKit.
- Need deals, pipelines and reporting: HubSpot.
Frequently asked questions
Does HubSpot have a WhatsApp integration?
Yes, on Professional and Enterprise tiers, connecting one number per portal and logging conversations on contacts, with Meta's fees.
Does HubSpot's WhatsApp integration reply with AI?
It is primarily for people to reply from the CRM. ReplyKit's agent replies automatically from your knowledge.
Can ReplyKit send leads to HubSpot?
By CSV export from the Leads page, or manually when a lead qualifies.
Which is cheaper?
ReplyKit at $29 to $99. HubSpot's WhatsApp needs a Professional tier.
Can I use both?
Yes: ReplyKit answers and qualifies on WhatsApp; HubSpot holds the deals.
The AI front line for any CRM
Answer and qualify on WhatsApp, export leads anywhere. 7-day free trial.
Sources and further reading
- HubSpot, Pricing (checked September 2026)
- Meta, WhatsApp Business Platform pricing · per-message pricing for the official API, for comparison
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. ReplyKit is an independent product and is not affiliated with HubSpot or Meta. Rival prices, tiers and features are as published in September 2026 and may change.