Fifteen WhatsApp review request templates: the moment to ask, the message that gets a yes, and the ones for clinics, salons, trades, shops and hotels

The best time to ask for a review is the thirty seconds after a customer says thank you. WhatsApp is where that happens, so the ask belongs there: one message, the link, no reward. Here are fifteen versions, one per situation, and the rules that keep them within Google's policy.

By Ritchie, ReplyKit · Published 5 September 2026 · 5 min read

Quick answer

Ask once, within a day of a good outcome, with the direct review link and no incentive. Do not gate (asking only happy customers publicly while diverting unhappy ones), and do not offer rewards; both breach Google's review policies. Invite unhappy customers to tell you first in the same message, which is allowed and sensible. Industry versions below adapt the wording; the structure is the same: thanks, the ask, the link, the open door.

Before you use these General By industry FAQ

Before you use these

All templates are written for replies to people who messaged you first, or for customers who gave you their number for this purpose. Do not send them as outbound campaigns; that breaks WhatsApp's Business Messaging Policy. Edit the bracketed parts, keep the tone yours, and shorten anything that feels long on a phone.

Google's review content policies prohibit incentives for reviews and selectively soliciting only positive reviews. The templates below ask everyone and offer nothing.

General

After a thank-you

That means a lot, thank you. If you have a minute, a Google review helps others find us: [link]. And if anything was not right, tell me here first.

Standard

Thank you for choosing [business]. Would you leave us a quick review? [link]. It takes a minute and helps a small business a lot.

Reply to a review posted

Thank you for the review, [name]. It genuinely helps. See you next time.

Negative response

I am sorry it was not what you hoped. Tell me what went wrong and I will fix it. No need to write anything publicly until we have.

Second nudge (only if they said they would)

Hi [name], you mentioned you would leave a review; here is the link again in case it got buried: [link]. Thank you.

By industry

Clinic

Thank you for trusting us with your care today. If you were happy, a review helps other patients find us: [link]. If anything was not right, please tell me first.

Salon or barber

Love how it turned out. A quick review would help us a lot: [link]. Show us a photo next time!

Restaurant

Thank you for dining with us. If you enjoyed it, a Google review helps us: [link]. Tell us here if anything was not right.

Trades

Glad the [job] is sorted. If the work was done well, a review here helps a small business get the next job: [link].

Online shop

Thanks for your order. If you love it, a review here helps others decide: [link]. If anything is wrong, message me first and I will sort it.

Hotel or homestay

Thank you for staying with us. A review on [platform] helps us a great deal: [link]. Safe travels.

Tutor or school

Thank you for choosing us for [child's name]. If you are happy with the progress, a review helps other parents: [link].

Car workshop

Thanks for trusting us with your car. If the service was good, a review helps: [link]. Anything not right, tell me first.

Property agent

Congratulations again on [unit]. If you were happy with how it went, a review helps future clients find me: [link].

Photographer or event vendor

So glad you love the photos. A review here helps couples find us: [link]. Thank you for having us.

Every template here can be a taught answer or an instruction line in a ReplyKit agent, so the review ask goes out once after a lead is marked Won or a booking is completed, with the link, and never with a reward without a person copying and pasting. The agent asks the questions in order, fills the lead card, and hands over when the template says a person should. Instructions are in how to write instructions.

The rules and timing are in getting Google reviews through WhatsApp, and the referral version in referral request templates.

Frequently asked questions

When should I ask for a Google review on WhatsApp?

Within a day of a good outcome, ideally right after the customer thanks you.

Can I offer a discount for a review?

No. Incentives for reviews breach Google's policies.

Can I ask only happy customers?

Ask everyone, and invite unhappy ones to tell you first. Selective solicitation breaches Google's policies.

How many times can I ask?

Once, plus a single reminder only if they said they would.

Can an AI agent send review requests?

Yes, as a scheduled follow-up after Won or a completed booking, with the link and no reward.

Asked once, at the right moment

Review requests as a follow-up after every completed booking. 7-day free trial.

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Written by Ritchie, ReplyKitPart of the small team in Malaysia that builds and runs ReplyKit. Writes about WhatsApp automation, AI customer service and small business lead response.

How we know this. Review asks are a scheduled follow-up in many ReplyKit setups; these are the versions that get replies, written within Google's rules on incentives and gating. Product figures in this article (limits, prices, per-reply costs) are taken from ReplyKit as it runs today and are re-checked when we update the page. Where we cite outside research, the source is linked below. We sell ReplyKit, so read our product claims with that in mind; we say where a different tool or no tool is the better choice. About ReplyKit.

Sources and further reading

Google, Maps user contributed content policy · no incentives, no selective solicitation
WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow

ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for running a small business, not legal, financial or regulatory advice.