A WhatsApp AI agent for martial arts and dance studios: trial classes, age groups, gradings and the parent who messages at 10pm
Parents message dance and martial arts studios in the evening, after the child has decided they want to try. The questions are the same: which class for a seven-year-old, when, how much, is there a trial. The instructor is on the mat. An agent answers by age and level and books the trial before the enthusiasm fades.
Quick answer
A studio's agent answers class schedules by age group and level, fees and what is included, uniform and equipment costs, books trial classes into the right class, explains grading, belt or exam schedules and recital dates you have published, handles absence and make-up rules, and passes injury, behaviour and progress questions to the instructor.
The split
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Booking by age and level
Set each class with its age range and level, and instruct the agent to ask the child's age and experience before offering a class. "Little Dragons is for 5 to 7 years, beginners, Tuesdays and Thursdays at 5pm" answers most enquiries. If the age is at a boundary or the child has prior training, the agent offers a trial in the beginner class and notes that the instructor may move them. Never let it place a child above beginner level.
The trial class
Offer a specific class in the first reply, confirm with what to wear and bring and where to wait, remind the day before, and follow up once after the trial with the enrolment steps. That sequence, run by the agent, is the difference between an enquiry and a student. The enrolment messages are in education templates.
Setting it up
- Knowledge. Paste the website, type the timetable as one line per class (name, age, level, day, time, instructor, fee), the fee and uniform list, the grading calendar, and the absence policy.
- Instructions. Role, tone, the age-and-level rule, the trial sequence, and the injury handover.
- Booking. Set the services, durations and hours so the agent offers real slots and sends reminders the day before.
- Handover. Name the topics that go to a person, and the agent flags the chat in your inbox and stops replying until you hand it back.
- Test. Send it twenty real messages from your own phone before customers do; the checklist is in the pre-launch test.
ReplyKit connects your number through Meta's official WhatsApp Business Platform. You sign in with your Facebook business account from the dashboard, pick or create the number, and it is live in a few minutes: no pairing, no phone that has to stay online, and no linked-device restriction risk. Replies to customers who message you carry no Meta fee inside the 24-hour service window; reminders and follow-ups sent outside it go as approved templates at Meta's per-message rate. Details in why ReplyKit runs on the official platform.
Term operations
Class cancellations, holiday schedules, grading reminders and recital logistics are the other half of a studio's WhatsApp. Post them on Status and update the knowledge base line, and the agent answers "is class on this Friday?" correctly. Fee reminders go to enrolled parents who gave the number for it; the templates are in payment reminder templates.
Frequently asked questions
Can the agent put a child in the right class?
It asks age and experience and offers the matching beginner class. Placement above beginner is the instructor's decision.
Does it book trial classes?
Yes, into the specific class with a reminder and a follow-up after.
Can it answer grading and recital questions?
From the calendar and fees you publish, yes. Selection and readiness are for the instructor.
What about injuries?
Any injury or medical message goes to a person immediately, with no advice given.
Can it handle Malay and Chinese-speaking parents?
Yes, replies come in the parent's language from one knowledge base.
Trials booked while you teach
Timetable, fees and bookings answered by age and level. 7-day free trial.
Sources and further reading
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
- WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow
- ReplyKit Acceptable Use Policy · what we refuse to automate
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for running a small business, not legal, financial or regulatory advice.