A WhatsApp AI agent for kids enrichment centres: answer parents' questions about programmes, ages, fees and schedules, and book trial classes, while the teacher teaches
Parents research enrichment classes after the children are asleep. The message arrives at 10 pm: is there a coding class for a 7-year-old, what days, how much per month, can we try first. The centre answers the next morning during the one hour between classes, and by then the parent has booked a trial elsewhere.
Quick answer
Give a WhatsApp AI agent your programmes by age band, the weekly schedule per level, fees and what they include, trial class policy, materials and registration fees, and holiday closures, and it answers every parent question in seconds, in Malay, Chinese or English, and books the trial into a real slot with a reminder the day before. It hands over learning concerns, special needs and fee disputes to the centre. ReplyKit runs this from $29 a month on the centre's number.
Programmes by age, written for an agent
The most common question is "which class for my child?" so organise the knowledge by age band: 4 to 6, 7 to 9, 10 to 12, and for each the programmes, the level a beginner starts at, days and times, fee per month or per term, and class size. Add the trial policy (free, paid, how to book), registration and materials fees, and the make-up class rule. Parents also ask about the curriculum and teacher qualifications, so a short paragraph on each programme's method and your teachers' background goes a long way. The structure is the same one in tuition centres and education message templates.
Booking the trial, then the follow-up
- The agent asks the child's age and interest, recommends the matching programme and level from your knowledge, and offers trial slots.
- It books the trial with the child's name and the parent's name, and sends a reminder the day before, which matters because trial no-shows are the centre's biggest leak.
- After the trial, a person talks to the parent. The agent can send one follow-up nudge on the Growth plan if the parent goes quiet after the trial.
- Enrolled families keep using the same number for schedule changes and holiday questions, and the agent answers those from the calendar note.
What the centre always handles
- Learning concerns. "My son is struggling with reading" is a teacher conversation. The agent acknowledges it and hands over.
- Special educational needs. Handed over immediately, with care in the wording.
- Fee disputes and refunds. Human.
- Safeguarding or complaints about staff. Straight to the owner.
- Anything about a specific child's progress. The agent does not have it and should say so.
One honest note before the setup. ReplyKit connects to your number by QR pairing, the same linked-device mechanism as WhatsApp Web. It is live in minutes and needs no Meta approval, but Meta does not sanction automation this way, so a number can be restricted. We enforce limits of 30 replies an hour and 200 a day per number with a warm-up ramp for new numbers, reply to inbound messages only, and recommend a dedicated number rather than your main line. The full picture is in our ban guide.
Holidays, closures and the calendar note
Enrichment centres run on the school calendar. Keep a calendar note in the knowledge base: term dates, public holiday closures, replacement class dates, exam-season schedule changes. The agent answers "got class on Deepavali?" from it, and the holiday closure templates cover the wording. The centre's number is capped at 200 replies a day, which a single centre rarely approaches outside enrolment season; a chain adds numbers per branch on the Growth or Pro plan.
Starter at $29 a month covers one number, one agent and 1,000 replies; Growth at $49 adds two more numbers, five agents and follow-up nudges; the 7-day free trial needs no card. Replies you receive and messages you send yourself are free; only the agent's own messages count. What it costs in practice.
Frequently asked questions
Can the agent recommend a class for my child's age?
Yes, from your programmes organised by age band. It recommends the matching programme and starting level, then offers trial slots.
Does it book trial classes?
Yes, into real slots with the child's and parent's names, and sends a reminder the day before.
Will it discuss my child's progress?
No. Progress, learning concerns and special needs are handed to a teacher.
Can it answer in Chinese or Malay?
Yes. It replies in the language the parent writes in.
Does it handle multiple branches?
Each branch gets its own number and agent on the Growth or Pro plan, with one shared inbox.
Trials booked at 10 pm, not answered at 10 am
Programmes by age, fees, schedules and trial bookings for parents who message late. 7-day free trial, no card.
Sources and further reading
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
- WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow
- ReplyKit, Will WhatsApp ban my number for automation? · our own account of the risk and the limits we enforce
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for running a small business, not legal, financial or regulatory advice.