WhatsApp AI agent for jewellery shops: today's gold rate, ring sizes, custom orders and appointments, with valuations kept in-store
A gold shop's WhatsApp asks the same thing every morning: today's rate. Then ring sizes, whether a design comes in white gold, and can I come Saturday. The staff are at the counter with a customer and a scale. An AI agent answers from the daily rate note and the catalogue, books the appointment, and leaves valuations to the people with the scale.
Quick answer
Put a WhatsApp AI agent on your shop's number with a daily gold rate note, catalogue lines, ring size guide, customisation and engraving options, and store hours as knowledge. It answers rate and product questions, takes custom order details, and books appointments. Valuations, buyback prices, negotiation and payment stay in store. ReplyKit does this from $29 a month; the agent never quotes a buyback.
What the agent handles
Automate
- Today's gold rate per gram by purity from a note you update each morning, with the time stamp.
- Catalogue lines: design, purity, weight, price or price basis, availability.
- Ring sizing guide, resizing services and turnaround.
- Customisation and engraving options, lead times, deposit rules.
- Custom order details: design reference, purity, size, engraving, budget, saved for the jeweller.
- Appointment booking, store hours, location, security procedures for collection.
- Care and cleaning guidance as written.
Keep with a person
- Valuations and buyback prices for items a customer owns. Always in store.
- Negotiation on workmanship or price.
- Certificates, authenticity questions about a specific piece.
- Payment, instalments and disputes.
The daily rate note
"Rates for 5 September, 10am: 916 gold RM X per gram, 999 gold RM Y per gram. Rates change during the day; final price at the counter." Replace the note every morning. Instruct the agent to always give the time stamp and the counter caveat, and never to estimate a buyback: "We value items in store with the piece in hand. I can book you a time." That keeps the rate useful and the shop safe.
Setup for a shop
- Use a dedicated number. ReplyKit connects your number through Meta's official WhatsApp Business Platform: keep the number you already use in the WhatsApp Business app and the agent works alongside it, or add a dedicated number. Personal WhatsApp numbers cannot be connected. Keep your long-standing number out of it; see Meta's messaging limits explained
- Start the daily rate note and upload catalogue lines with purity, weight and price basis.
- Write sizing, customisation and deposit rules as text.
- Add appointments as a service with store hours.
- Instruct the boundaries: no valuations, no buyback quotes, no negotiation.
- Connect the number through Meta's sign-in and test with "how much will you buy my 20g chain for?". It must book, not quote.
Frequently asked questions
Can the agent give today's gold rate?
Yes, from a note you update each morning, with a time stamp and a note that the final price is at the counter.
Will it quote a buyback price?
No. Valuations are done in store with the piece in hand; the agent books a time.
Can it take custom orders?
It collects the design reference, purity, size, engraving and budget for the jeweller to quote.
Does it handle ring sizing?
From your size guide and resizing service notes.
How much does it cost?
From $29 a month for one number and 1,000 replies.
Answer the rate, keep the scale in store
Daily rate note, catalogue lines, appointments, connect your number through Meta's sign-in. 7-day free trial.
Sources and further reading
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
- WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow
- ReplyKit, Will WhatsApp ban my number for automation? · how Meta's messaging limits and quality rating work
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for running a small business, not legal, financial or regulatory advice.