A WhatsApp AI agent for baby and kids stores: is the stroller in stock, is it safe for a newborn, and can you wrap it for a full moon gift
New parents shop at midnight and ask questions that mix product and worry: is this car seat safe for a newborn, which bottle for a colicky baby, can you deliver before the confinement ends. An agent answers stock, prices and manufacturer suitability, takes the gift order, and sends the feeding and health questions to a person.
Quick answer
A baby store's agent answers stock and price questions, states age and weight suitability exactly as the manufacturer publishes it, handles gift orders with wrapping and card messages, quotes delivery and assembly, explains warranty and returns, manages gift registry and pre-order questions, and hands over anything about a specific baby's health, feeding, sleep or development.
The split
| Let the agent handle | Keep with a person |
|---|---|
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Suitability, quoted not judged
Instruct the agent to state suitability only as the manufacturer publishes it: "The manufacturer rates this seat from birth to 13 kg, rear-facing." It must not say a product is safe for a particular child, or recommend one product over another on safety grounds. Anything phrased as "is this okay for my baby who..." is handed to a person with the sentence that a paediatrician is the right source for health questions. That line protects the parent and the shop.
Gift orders
Full moon, birthdays and baby showers drive gift orders from people who are not the parents. The agent takes the item, wrapping choice, card message, recipient address and delivery date, quotes the total, and sends the payment link. For registries, it answers what is left on the list if you keep it in the knowledge base. The order wording is in online shop templates.
Setting it up
- Knowledge. Paste the website, upload the stock list with manufacturer suitability lines, delivery and assembly charges, warranty and returns policy, and gift options.
- Instructions. Role, tone (gentle, unhurried), the manufacturer-only rule, the health handover, and the gift flow.
- Booking or intake. Set the appointment types and hours, or the intake questions the agent asks in order.
- Handover. Name the topics that go to a person; the agent flags the chat and stops replying until you hand it back.
- Test. Send twenty real messages before customers do; the checklist is in the pre-launch test.
One honest note before the setup. ReplyKit connects to your number by QR pairing, the same way WhatsApp Web does. It is instant and needs no Meta approval, but Meta does not sanction automation this way and a number can be restricted. We enforce limits of 30 replies an hour and 200 a day per number with a warm-up ramp for new numbers, and we recommend a dedicated number so your main line is never at risk. The full picture is in our ban guide.
Recalls and complaints
If a customer mentions a recall or a safety incident, the agent hands over immediately and a person replies. Keep a line in the knowledge base for any active recall so the agent gives the correct instruction. Complaints about a product that failed with a child are never argued in chat; the handling pattern is in handling angry customers.
Frequently asked questions
Can the agent say whether a product is safe for my baby?
It quotes the manufacturer's stated age and weight range. Whether it suits a specific baby is a question for a person or a paediatrician.
Can it take gift orders?
Yes, with wrapping, a card message, recipient address, delivery date and a payment link.
Does it handle car seat installation questions?
It quotes the manual and your installation service. Fitting advice beyond that goes to a person.
What about feeding or sleep questions?
Handed to a person, with a note that a paediatrician is the right source.
Can it send restock notices?
Yes, one message to customers who asked to be told.
Answers at midnight, judgement with you
Stock, suitability and gift orders handled in the chat. 7-day free trial.
Sources and further reading
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
- WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow
- ReplyKit Acceptable Use Policy · what we refuse to automate
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for retail messaging, not medical or product-safety advice. Suitability information must come from the manufacturer, and health questions from a qualified professional.