Starter, Growth or Pro: how to pick a ReplyKit plan by numbers, agents, replies and the features that matter, with worked examples
Three plans, one question: how many numbers, and how many replies. Most businesses can decide in two minutes with the table below, and the trial lets you check before paying. Here is what each plan includes and who each is for, with examples.
Quick answer
Starter is $29 a month for one WhatsApp number, one agent, one website assistant and 1,000 AI replies. Growth is $49 for three numbers, five agents, five website assistants, 5,000 replies and follow-up nudges. Pro is $99 for fifteen numbers, unlimited agents and 20,000 replies. Every plan includes the inbox, CRM, booking, reminders, exports and the Monday digest; AI is included, and Meta's message fees apply only to reminder and follow-up templates. Extra replies are $10 per 1,000. The 7-day trial includes 300 replies. Pick by numbers first, then by replies.
The plans
| Starter $29 | Growth $49 | Pro $99 | |
|---|---|---|---|
| WhatsApp numbers | 1 | 3 | 15 |
| WhatsApp agents | 1 | 5 | Unlimited |
| Website assistants | 1 | 5 | Unlimited |
| AI replies a month | 1,000 | 5,000 | 20,000 |
| Follow-up nudges | No | Yes | Yes |
| Inbox, CRM, booking, reminders, exports, digest | Yes | Yes | Yes |
| People in the inbox | Unlimited | Unlimited | Unlimited |
| Meta fees | Templates at Meta's rate | Templates at Meta's rate | Templates at Meta's rate |
| Extra replies | $10 per 1,000 | ||
A reply is one AI message sent, on WhatsApp or the website widget; inbound messages and human replies do not count. There is no hourly cap; Meta's own messaging limits apply to templates you start, explained in daily limits.
Estimating replies
A typical enquiry-to-booking conversation uses three to six AI replies. So 1,000 replies is roughly 200 to 300 conversations a month; 5,000 is roughly 1,000 to 1,500. Count last month's new conversations from your phone and multiply by four for a safe estimate. If you are between plans, start lower: the plan upgrades instantly and packs cover a busy month.
Worked examples
- Solo tutor or freelancer, 150 conversations a month: Starter, with room to spare.
- Dental clinic, one branch, 400 conversations a month, wants follow-up nudges for quotes: Growth, for the nudges and headroom.
- Salon with two branches, separate numbers, 700 conversations: Growth, one agent per branch in one inbox.
- Chain of six outlets, 3,000 conversations: Pro, one number per outlet.
- Online shop, one number, 2,500 conversations in peak months: Growth plus packs in peaks, or Pro if peaks are most months.
Why Growth adds nudges
Follow-up nudges send one message to a lead who asked a question and went quiet, after a delay you set. They recover a share of enquiries that would otherwise be lost, which for a business quoting jobs is worth the $20 difference many times over; see follow-up nudges. Solo businesses with low volume often do fine without them.
The trial and switching
The 7-day trial includes 300 replies and needs a card, which is not charged if you cancel before the trial ends. Upgrades and downgrades take effect immediately from Billing. Cancel any time; what happens to your data is in what happens when you cancel. The full cost picture is in what it costs.
Frequently asked questions
Which ReplyKit plan should I start with?
Starter if you have one number and under about 250 conversations a month; Growth for more numbers, more volume or follow-up nudges; Pro for many outlets or very high volume.
What counts as a reply?
Each AI message sent on WhatsApp or the website widget. Inbound and human replies are free.
What happens if I run out of replies?
The agent pauses; add a $10 pack of 1,000 or upgrade, instantly.
Do all plans include the CRM and booking?
Yes. Every plan includes the inbox, CRM, booking, reminders, exports and digest.
Is there a charge per user?
No. Any number of people can use the inbox on any plan.
Pick by numbers, then by replies
Start on any plan with a 7-day trial and switch any time.
Sources and further reading
- ReplyKit, Pricing
- ReplyKit Terms of Service · trial, billing and cancellation terms
- Meta, WhatsApp Business Platform pricing · per-message pricing for the official API, for comparison
- Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington, 2011) · firms that responded within an hour were about seven times more likely to qualify the lead
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. Plan contents and prices are as they stand in September 2026; the pricing page is authoritative if anything here differs.