ReplyKit vs Kommo: a sales CRM with WhatsApp and a bot builder, against a plain-English AI agent with booking and a website assistant
Kommo is a sales CRM that grew a messaging inbox and a bot builder. ReplyKit is an AI agent that answers customers and grew a CRM behind it. They overlap on WhatsApp and lead tracking, and differ on almost everything else, which makes the choice clearer than it first looks.
Quick answer
Choose Kommo if you run a sales team that lives in a pipeline, needs multi-user seats with roles, wants to design chatbot flows in a visual builder, and connects WhatsApp through its own options. Choose ReplyKit if you want an AI agent that answers questions from your website and documents without building flows, books appointments into real slots, runs the same assistant on your website, and keeps a simple CRM, for a flat $29 to $99 a month with no per-user fees. ReplyKit is $29, $49 or $99 a month with AI replies included (1,000, 5,000 or 20,000 a month), connected by QR pairing to a dedicated number, with a website assistant, booking, a CRM and inbox, and a 7-day free trial with no card. Kommo's pricing is per user per month, published on its pricing page.
Side by side
| ReplyKit | Kommo | |
|---|---|---|
| What it is | AI agent for WhatsApp and website, with booking and a light CRM | Sales CRM with messaging inbox and a chatbot builder |
| Pricing model | Flat: $29, $49, $99 a month, AI replies included | Per user per month, tiered plans; check the pricing page |
| AI replies | Included; answers from your knowledge base, no flows | Salesbot flow builder; AI features vary by plan |
| WhatsApp connection | QR pairing to a dedicated number; restriction possible, limits enforced | Its own WhatsApp options, including official API routes; check current terms |
| Booking | Built in, real slots, reminders, .ics export | Via integrations |
| Website chat | Assistant widget with its own knowledge, one line of code | Web chat widget on applicable plans |
| CRM | Stages, notes, follow-up dates, CSV export | Full pipeline CRM with automation, roles and reporting |
| Team seats | No per-seat fees; team access by plan | Priced per user |
| Setup | About 15 minutes, no developer | Hours to days, depending on flows and pipeline design |
| Best for | Owner-run businesses that want questions answered and bookings made | Sales teams that work a pipeline all day |
Where Kommo is stronger
- Pipeline depth. Stages, tasks, automations, reporting, and roles for a team. ReplyKit's CRM is deliberately light.
- Multi-channel inbox. Instagram, Messenger, email and more alongside WhatsApp.
- Flow control. If you want to design exact conversation paths, Salesbot's builder gives it; ReplyKit's agent answers from knowledge instead.
- Official API options. For businesses that need the sanctioned route and campaigns, Kommo offers paths ReplyKit does not.
Where ReplyKit is stronger
- No flows to build. Paste your website, upload the price list, write instructions in plain English; the agent handles questions you did not script.
- Booking is native. Real slots, double-booking prevention, reminders the day before.
- Website assistant included. Same inbox, own knowledge, one line of code.
- Flat price. No per-user arithmetic; the whole team uses the inbox on Growth and Pro.
- Local fit. Malay, Chinese and English with mixed-language handling, and built in Malaysia.
The honest caveat on our side, repeated in every comparison: ReplyKit connects by QR pairing, which is instant and needs no approval but is not sanctioned by Meta, so a number can be restricted; we enforce limits and recommend a dedicated number, and explain it fully in our ban guide.
How to choose
Count the people who need to work leads in a pipeline every day. If it is three or more and they need roles and reports, Kommo's per-user model is buying something you use. If it is you and one helper, and the problem is unanswered WhatsApp messages and missed bookings, ReplyKit solves that for a flat fee and you will never open a flow builder. Some businesses run both: ReplyKit answering and booking, exports feeding a larger CRM. The buyer's guide is in the best WhatsApp AI agent for small business.
Frequently asked questions
Is Kommo cheaper than ReplyKit?
For one user on a low tier, possibly. For a team, Kommo's per-user pricing usually exceeds ReplyKit's flat $49 Growth plan. Check Kommo's current pricing page.
Does Kommo have an AI agent?
Kommo has a Salesbot flow builder and AI features that vary by plan. ReplyKit's agent answers from your knowledge without flows.
Does ReplyKit have a pipeline?
A light one: stages, notes, follow-up dates and CSV export. Kommo's pipeline is far deeper.
Can I use both?
Yes. ReplyKit answers and books; export leads to Kommo for a sales team to work.
Which connects to WhatsApp officially?
Kommo offers official API routes. ReplyKit uses QR pairing, which is unofficial, with limits and a dedicated-number recommendation.
Answers and bookings without a flow builder
Flat price, AI included, booking and website assistant built in. 7-day free trial, no card.
Sources and further reading
- Kommo pricing page
- ReplyKit, Will WhatsApp ban my number for automation? · our own account of the risk and the limits we enforce
- WhatsApp Business Messaging Policy · opt-in, opt-out and prohibited-use rules every business must follow
ReplyKit is an independent product and is not affiliated with Meta, WhatsApp or Kommo. Kommo's features and prices are taken from its public pages at the time of writing and may have changed; check its site before deciding. This article is general guidance, not legal or financial advice.