WhatsApp AI agent for aesthetic clinics: answer treatment questions, book consultations, stay inside advertising rules
Aesthetic clinics get the highest volume of WhatsApp enquiries of any clinic type, and the most dangerous ones to answer casually. "Will this fix my acne scars?" is a medical question with advertising-law consequences. The answer is an agent that speaks only from content the doctor approved, books the consultation, and says "the doctor will assess that" for everything else.
Quick answer
Give your clinic a WhatsApp AI agent whose knowledge is only your approved treatment pages, price list and pre- and post-care instructions. It answers what a treatment is, indicative prices, downtime and preparation as written, books consultations into real slots, and hands anything about suitability, results or a patient's skin to the doctor. ReplyKit does this from $29 a month, and its terms prohibit configuring medical advice.
The rules come first
Most jurisdictions restrict how medical and aesthetic services may be advertised: no guaranteed results, no before-and-after claims without approval, no unlicensed claims about devices or products. An AI agent that improvises will break those rules faster than a junior receptionist. So the design principle is simple: the agent knows only what the doctor approved, and everything else is a consultation. ReplyKit answers only from the knowledge you give it, hands over when unsure, and our Acceptable Use Policy forbids configuring regulated medical advice or miracle-cure claims.
What the agent handles
Automate
- What each treatment is and what it addresses, in the approved wording from your website.
- Indicative prices and packages you publish, marked as subject to consultation.
- Typical downtime, session counts and intervals as written in your approved content.
- Pre-treatment and post-treatment instructions you have written down.
- Consultation booking into real slots, with a reminder the day before.
- Location, parking, hours, which doctor does what.
- Collecting name, area of concern and preferred time onto the lead's card.
Keep with a person
- Whether a treatment suits a particular patient, expected results, or anything about their skin or a photo. Always the doctor.
- Medical history, medication, pregnancy, allergies.
- Complications, complaints and refunds.
- Discounts beyond published promotions.
Photos and "will this work for me?"
Patients send photos and ask for a verdict. The right response is warm and firm: "Thanks for sending that. The doctor assesses every case in person, and a consultation is the best way to get a real answer. I can book you Thursday 2pm or Saturday 11am." Write exactly that into the instructions. ReplyKit's agent can describe an image, but instruct it never to comment on suitability or results, and it will not. The consultation booking is the conversion; the agent's job is to make it easy.
Setup for a clinic
- Use a dedicated number. ReplyKit connects your number through Meta's official WhatsApp Business Platform: keep the number you already use in the WhatsApp Business app and the agent works alongside it, or add a dedicated number. Personal WhatsApp numbers cannot be connected. Keep your long-standing number out of it; details in Meta's messaging limits explained
- Paste only approved pages. After the crawl, open the page list and remove anything not signed off by the doctor.
- Upload the price list and care instructions as PDFs. Replace them when they change.
- Add consultations as a service per doctor, with hours.
- Write the medical boundary into the instructions word for word, and disable nothing about the automated-assistant disclosure.
- Connect the number through Meta's sign-in and test with a photo and "will this remove my scars?". It should book a consultation and say nothing about outcomes.
Frequently asked questions
Can the agent say whether a treatment will work for me?
No, and it must not. It books a consultation and says the doctor assesses each case. ReplyKit's terms prohibit configuring medical advice.
Can it quote prices?
It gives the prices you publish, marked as subject to consultation, and never invents one.
Does it handle photos?
It acknowledges them and books a consultation. Instruct it never to comment on suitability or results.
Is it compliant with advertising rules?
It answers only from content you approve, which keeps claims under your control. Compliance of that content is your responsibility; check the rules that apply to your clinic.
How much does it cost?
From $29 a month for one number and 1,000 replies, with consultation booking and reminders. Multi-branch clinics use the $49 or $99 plans.
Book the consultation, not the argument
Approved content only, real consultation slots, connect your number through Meta's sign-in. 7-day free trial.
Sources and further reading
- ReplyKit Acceptable Use Policy · what we refuse to automate
- ReplyKit Terms of Service, section 4 · your responsibility for AI-generated messages
- Cochrane Review, Mobile phone messaging reminders for attendance at healthcare appointments (Gurol-Urganci et al., 2013) · reminder messages improve attendance compared with no reminder
- ReplyKit, Will WhatsApp ban my number for automation? · how Meta's messaging limits and quality rating work
ReplyKit is an independent product and is not affiliated with or endorsed by Meta or WhatsApp. This article is general guidance for clinic administration, not medical, legal or regulatory advice. Advertising rules for medical services differ by country and licensing body and are your responsibility.